10 Online Tools PR Pros Should Know

10 Online Tools PR Pros Should Know

In no particular order, here are 10 online tools PR pros should be familiar with for pitching, researching, managing and monitoring:

  • MatchPoint – MatchPoint produces a list of journalists, ranked by relevance based on their bodies of work culled from a database of more than 11,000 news sources, 25,000 online news sites and 10,000 blogs.
  • Radian6 – Radian6 is focused on building the complete monitoring and analysis solution for PR and advertising professionals so they can be the experts in all social media platforms.
  • PitchEngine – PitchEngine makes it possible for PR pros, brands, and agencies to build and share digital, social media releases with their contacts for free. Share social media releases by email, with Facebook, LinkedIn, Twitter, Google News etc.
  • Google Alerts – Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.
  • Google Trends – Google Trends can be used to see how popular certain search terms are across geographic regions, cities, and languages.
  • Technorati – Technorati was founded to help bloggers to succeed by collecting, highlighting, and distributing online conversations. Technorati indexes more than 1.5 million new blog posts in real time.
  • Quantcast – Quantcast is a service for measuring audiences of Web sites and blogs.
  • Monitter – Monitter is a Twitter monitor, it lets you “monitter” the twitter world for a set of keywords and watch what people are saying in real time.
  • Social Mention – Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and microblogging services.
  • Nielsen BlogPulse – BlogPulse.com is a blog search engine that also analyzes and reports on daily activity in the blogosphere.
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