Laura’s has a background in marketing with both corporate and non-profit organizations. Social media marketing is her passion. The emerging social media field has wide array of paths organizations can use to further their business and advertising promotions. Examining, analyzing, and implementing tools that best fits an organization model is not a job for Laura- it’s a career.

Professional Skills and Qualifications

Blogging, social media tools, website management & development, fundraisers, design creative signage, direct marketing, database management, special event leadership, strong technology skills

Professional Experience

MARKETING COORDINATOR – Keller Williams Realty West (April-October 2009)

  • Evaluated market activity and refocused marketing strategy for brand positioning and market growth
  • Challenged to identify and capture new business development opportunities
  • Spearheaded design and development of advertising and promotional materials to expand community outreach programs
  • Designed, wrote, and directed production of advertisements, promotions, marketing presentations, sales materials, and other client communications

EVENT PLANNING INTERN – Rainbows for Kids Charity (January -May 2009)

  • Assisted coordination of annual gala fundraiser
  • Acquired and secured auction items that generated donations over $30,000
  • Created new database organizational system for donor information and new concepts to support member development and fundraiser program

ACCOUNT MANAGER -Paragon Promotions (August 2007-October 2008)

  • Designed and coordinated special event incentives to promote company brand and increase sales
  • Developed unique programs within strict deadlines and cost parametersTargeted and developed new sales territory
  • Broke company sales record within first 6 months; Generated over 30% of companies revenue
  • Secured relationships with key decision makers

ADVERTISING INTERN -USA Today, London (June-August 2006)

  • Coordinated executive travel arrangements; Arranged and selected vendors for executive meetings
  • Analyzed and assessed international sales trends based on demographic research
  • Forecasted sales and created updated client membership programs supported from research findings
  • Maintained customer relationships throughout Austria, Germany, and the Netherlands
  • Interpreted and delivered customer inquires with proposed solutions to all levels of management

Education and Organizations

University of Missouri-Columbia
Bachelors of Science in Business Administration, Emphasis in Marketing (May 2007)

Imperial University, London (May-August 2006)

Delta Delta Delta Alumni

Rainbows for Kids

Social Media Club of St. Louis

Education and Organizations

University of Missouri-Columbia
Bachelors of Science in Business Administration, Emphasis in Marketing (May 2007)

Imperial University, London (May-August 2006)

Delta Delta Delta Alumni

Rainbows for Kids

Social Media Club of St. Louis